UK Software & AI House

We build the software and AI your competitors are only talking about.

Automation, analytics, and AI — built for your business, in production in weeks. And when you need the strategy before the software, we sit on boards and advise on where AI actually pays back.

50+

Projects delivered

£3,000

Fixed-scope start

2–8 wks

To production

<24h

Response time

From our clients

"We've worked with Proserv for six months and they've replaced numerous time-consuming manual tasks with automated processes. Significant cost savings, and our team now focuses on strategic work."

Ian Hughes · Head of Operations
01 / 04

Proof we build, not just consult

We built a product. It became its own company.

We spotted a gap in contact centres: the industry standard is to QA just 3% of calls. So we built Callytics — AI-powered call analysis that covers 100% of calls, every one.

It's now a standalone product with its own customers. We're not just developers — we're business owners who build software we'd pay for ourselves.

callytics/pipeline

async def analyse_call(call_id: str):
    audio = await storage.fetch(call_id)
    transcript = await whisper.transcribe(audio)

    scores = await asyncio.gather(
        sentiment.score(transcript),
        compliance.check(transcript),
        quality.evaluate(transcript),
    )

    await db.calls.update(
        call_id,
        status="complete",
        scores=scores,
    )

Selected work

The problems were real. So are the numbers.

Every project below started with an SME owner saying "there must be a better way." There was.

B2B energy broker

Deals rekeyed between systems, commissions reconciled by hand, reporting lagging the business.

Custom operations suite running the brokerage end to end — quoting to commissions

Ongoing partnership
IVA practice

Documents, deadlines, and creditor correspondence handled manually, under protocol.

Case lifecycle automation built to respect the insolvency protocol at every step

End-to-end automation
Payments processor

Back-office processes and reporting hadn't kept up with the growth of the business.

Integrations, automated workflows, and live analytics as their ongoing engineering team

3+ year partnership
Meal prep e-commerce

Sales, production, and delivery spread across a dozen disconnected tools.

One custom platform running the operation from order to production to doorstep

12+ systems → 1
Read the full case studies →

How we work

Built for founders who've been burned before.

No six-month discovery phase. No surprise invoices. No lock-in after go-live.

01

You know the price before we start

A scoping document and a fixed quote before work begins. If the scope changes, we tell you before the cost does.

02

You see working software every two weeks

Not a slide deck, not a staging link — deployed software you can click through and give feedback on.

03

You choose what happens after launch

We host, maintain, and support the software long-term — or hand everything to your team with documentation and training.

See engagement types and pricing →

Technology

We use whatever solves the problem.

We're not wedded to a stack. We pick the right tools for your problem, your team, and your budget — not whatever's trending on Hacker News.

Full-stack, end to end

Backend, frontend, databases, infrastructure, AI — we handle the lot. One team, no subcontractors, no gaps.

Works with what you already have

We integrate with your existing systems — CRMs, ERPs, spreadsheets, APIs, legacy databases. We don't ask you to rip and replace.

Built to last, not to impress

Simple, maintainable code that your team (or ours) can support long-term. No over-engineering, no vendor lock-in.

Still here? Let's talk.

Tell us what's eating your team's time. We'll tell you what we'd build, how long it'd take, and what it'd cost. No commitment, no sales call — just a straight answer.

Tell us what you need builtSee pricing

Typical response time: under 24 hours. Projects start from £3,000.